Most of the local business firms have a website through which firms aim to achieve higher positions in Google's results and thus win more customers who are looking for their services locally. How should this be understood? For example: if you are in Delhi and need the services of a SEO, you go to Google and search for "Best SEO Company in Delhi". It is the location or city reference in your query to the Google search engine that turns your search into local, local. This way you will get much more good results that meet your needs. The promotion for local search in Google, Bing and others is different from the promotion for so-called organic results. One of the main differences is that in order to attack advanced positions when local search results in Google, Local (formerly Google Places), and businesses do not necessarily have their own website, although this condition is strongly recommended, especially if you want to look seriously and at the proper level before your future customers.